maandag 24 september 2007

All Systems Go for SpiralFrog

As you might recall, SpiralFrog has been trying to get an ad supported free music downloading site off the ground for some time now. The service was due to launch in January 2007, but the company ran into a few (unknown) snags. This week, however, SpiralFrog opened the doors, so to speak, on their free online music website for users in the US and Canada - and yes, the site does indeed offer major label music for download 100% free of charge. SpiralFrog pays royalties to the record labels out of revenue generated by the ads on their site.

Many people hope that this model will take off and become the standard format for music downloading sites in the future, and it certainly offers users plenty of options. The downside? When you download music from SpiralFrog, you're not downloading it to keep. Your songs will only work as long as your SpiralFrog membership is current. Memebership is free, but you have to renew it every 30 days. The renewal process involves confirming your contact details and answering a few questions (ostensibly to ensure the advertising on the site is effective). While your membership is active, you can downloads as many songs as you like and transfer them to any portable devices you have as often as you want (these also will have to be synched with SpiralFrog download manager every month). If your membership defaults, your songs are gone. So, we're back to this idea of music rentals versus music purchases - will users buy it (no pun intended)? Only time will tell if SpiralFrog has hit on the winning model for online music management, or if it will be back to the drawing board for the music industry.

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Saturday September 22, 2007 | permalink | comments (0)

Source: Musicians.about.com

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